"I WANT TO MAKE IMAGES THAT CONTRADICT EVERYTHING THAT GIRLS HAVE BEEN TOLD ABOUT HOW THEY’RE SUPPOSED TO BEHAVE."
- Grace Rivera
Grace Rivera is a RISD grad with an agency background—her first job out of college was at Wieden + Kennedy in Portland—and a visual style that is bold, graphic, and inclusive. Her subjects radiate personality and a relaxed, nothing-to-prove confidence, qualities that lend an honesty to her ad campaigns (for clients like Adidas, Allbirds, Procter & Gamble, and Airbnb) and an immediacy to her editorial commissions (The New York Times, Teen Vogue, Vogue Mexico and The Hollywood Reporter, among others). Based in Brooklyn, where she has a fully equipped photo studio, Rivera is developing her ongoing series on womanhood, from sisterhood and heartbreak to self-love. “I want to make images that contradict everything that girls have been told about how they’re supposed to behave,” she says.
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